Raipur : Surrogacy Advertising On TV : Surrogacy Advertising is a type of advertisement which promotes product which is ban to promotes directly through any medium. For instance, tobacco products, Alcohol, Narcotic substances and other such products. Usually in India, television medium has good amount of reach. During sports event major brand promotes their new products. In between these few surrogate advertisement shown up on television.
Surrogacy Advertising On TV : Recently, Pan Masala to Alcohol Brand uses this format of advertisement to sell or promote their product. IPL 2023 is going on, and high rates of ads flood is in market. Any sports event is a golden opportunity for brand to reach more peoples. Last Chivas Regal brand which majorly known for their alcohol product. On this IPL they promoting/ ad glass product, which endorse by hrithik roshan and mouni roy. we have also seen pan masala ad, like Vimal and other brand promoted through Elaichi (Cardamom) product.
Advertising Standard Council (ASCI)
Surrogacy Advertising On TV : Press Council Of India issued The Cable Television Networks Act 1995 and for newspapers through the Norms of journalistic conduct. (Prohibition of Advertisement and Regulation of Trade and Commerce Production, Supply and Distribution) Act, 2003 (COTP), with much broader and stringent provisions. Other legislation regulates promotion of infant milk food, medicinal drugs, public gambling, lotteries, etc.
Surrogacy Advertising On TV : The council banned surrogate advertising of liquor during 2021 season of IPL, which however, got truncated, due to some players and franchise staff testing positive. Talks are on to hold the unfinished spectacle in the United Arab Emirates, like it did in 2020 without crowd attendance, to be viewed on a broadcast platform.